Tuesday, February 23, 2010

We need to be BAD

Bad, that is, in reference to design. This article from PRINT magazine provided a unique, unusual layout and an eye-opening perspective to the world of design. Although I always knew that Mercedes was a symbol of wealth, it never crossed my mind as to how the spread of that symbol affected our culture. This status of power and wealth burgeoned ever since design had been recognized as a major benefactor in marketing, by the marketers. I've always looked up to and strove to emulate professional designers during my career as a designer, because they are successful and happy in what they do. As I admire the encouragement of this article to go henceforth with the 'right thing' to do, another part of me is reluctant to believe in this. This is probably because I'm afraid that clients will automatically turn the freethinkers down and move on to the next designer who will accord to their wishes. Then again, there would have to be at least some faith in this way of designing in order for it to flourish. I think that due to the economy now and the unknown future, it is hard to accept and believe in this article's said 'idealized' way of marketing.

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