Friday, February 26, 2010
BRAND ON THE RUN
This article frightened and inspired me, especially in the end when it warned the reader about this new tactic super brands use for marketing called "guerrilla marketing". What's even more frightening is that this article was written a decade ago and they have been rapidly successful in finding new and improved ways of luring customers in. To think that subvertising would be an effective tool in marketing is kind of sick, albeit clever. Perhaps the Adbusters will come up with a more witty comeback to this sort of reverse-psychology tactic as a means to open the eyes of society to the (mal)intents of super-brand marketing. While reading this article, I couldn't help but refer back to the First Things First manifesto as the objectives clearly state that design should be used for good. The Adbusters are crusaders of this manifesto, spreading awareness of the iniquitous activity of super-brands. Radiohead is also a part of this mission in letting its audience see them as a band alone. By prohibiting ads on their stage, they are allowing their music to be a pure form of art instead of some gateway to all sorts of products that are totally unrelated to their music. This piece is not just to make designers aware, but it's also a plea for them to fight back.
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