Of the remaining time we had in class, I was glad we were able to watch some of this film because I heard other professors talk about it and I'd been wanting to see it. The film included many important graphic designers today such as Rick Poynor, Massimo Vignelli, and Michael Bierut, who shared their opinions on Helvetica as well as a tour of their workspaces. Many designers believe that Helvetica contains a meaning and style that no other font could match up with because it is so unique in its own. Nowadays, it is used in public everywhere- from buses to billboards to everyday signs because it is increasingly recognized as a great-looking font. One popular and recent brand that uses it as part of its character is American Apparel.
There is some tension from the apparent 'overuse' of Helvetica, however. Even though it is such a wonderful font, the constant use is thought to depreciate it. Also, I think that slapping Helvetica on anything to display a pleasing image is just playing the safe card. There should be more variety and risk attempted with type as a means to create something great.
Nevertheless, Helvetica will always be one of greatest fonts of all time because its freshness, wherever placed, is contained at some level.
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