M/M

This article really caught my attention for I had always wondered if design could be recognized as an artwork, not just a piece of work that was commissioned by a company or other artists. It was nice to see someone who decided to negate the latter and show the rest of the world the true potential of graphic design. What struck me odd at first was when Augustyniak mentioned that the names of the invitation designers were automatically inserted in the invites for the reason that they have made art the same way any artist in that gallery did. It rubbed off as a bit snooty, however, reading from his point of view on art and design, it made sense as to why they did that. They are making a stand for what they are and what they made; the invitation would have been most likely dismissed after being read for a couple of minutes, then chucked in the garbage can or whatnot. I would assume that the designers' intention in displaying their names was to make the invitation one with the gallery and allow for it to be appreciated by the audience just as much as any other artwork in that gallery would be.

In graphic design, there is always some intent by the designer to create a unique piece of work that will simultaneously communicate with the audience easily and promote whatever the event, place, or object. I feel that it should be recognized more broadly than as just a career title. Every design has an effect on the audience just as any "artwork" would, but it is usually a short-lived one for that reason. If the audience really took the time to appreciate every decision and fully experience that relationship with the artwork, then it would fulfill more than any graphic designer would imagine.