Monday, March 29, 2010
Blatant American Apparel
This essay by Anna Kealey touched on American Apparel's not-quite-ethical standard that is the sexual imagery placed on their ads. It's not really an issue of "what" so much as "how" they put themselves out there. Despite their slogans that portray their good ethics in production, they are a bit too forward with what is "sexy", perhaps taking it a bit too far. I also noticed while shopping in their online store that they do not shy away from rendering their models in promiscuous positions. It was a bit shocking to see so much of the body under sheer fabric or even the contours of the bare bottom in selling some product.
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